Offline, Real World Marketing and advertising Tips and Ideas for Business Owners
With the internet so in our face, we very often forget there are more marketing avenues. Here are some ideas for your marketing:
1. Answering Machine – That one is easy for offline marketing, just be sure to include your URL, dot.com inside your answering machine messages!
2. Address Labels – Again easy all of your outgoing mail for everything use your address labels for additional offline marketing of the business and website!
3. Business Cards – Definitely use them, get in the habit of carrying all of them with you and also pass them out “It Works”, you may also enable you to get cards done on cd-roms!
4. Company vehicles – We all see vehicles with company names and numbers on them driving our streets and motorways. This is a great idea as it gives potential customers the chance while out and about to learn concerning the company as well as learn about how you can contact them should they need the service or product they offer at some stage in the future. I often wonder why more websites aren’t promoted in this way simply by adding the company website link also, you certainly must do this in your Offline Marketing!
5. Flyers – Post flyers on free local advertising boards (supermarkets, discount chain stores, shopping malls, laundromats, dry cleaners, etc.) print a flyer on bright yellow paper detailing your internet address and your company. Make sure to include your email address, URL along with your telephone number! Tack the flyer to bulletin boards all over your town. Keep a supply in your car for handy offline marketing!
6. Freebies & Giveaways – This process is a personal favorite of mine. It involves purchasing and distributing items such as pencils, pens, t-shirts, mugs, mouse pads, calendars, key-chains, bumper stickers, refrigerator magnets and so on. Each one of these items may have your URL, Logo, or Current email address located somewhere in it helping to market offline and attract people to your website.
7. Christmas Cards – Make use of your Christmas cards to any or all your visitors also for offline marketing with your info URL, email and make contact with numbers!
8. Checks & Coupons – Again use all your data when using coupons and also have your company checks printed with this information!
9. Web decals – are a new, inexpensive and fun method to use offline marketing and attract attention to your website. People love them, and they are very simple to use. Web decals are made of high quality vinyl and printed with state of the art digital equipment. Display your website address and more in bold white or black & white letters. People stick them everywhere. Inside your car windows, store, office and house windows, any place with glass!
10. Word of Mouth – easiest along with a very viral type of offline marketing, your happy customers and friends just pass it on!
11. Fax cover sheets – (lots of people forget that one for offline marketing!)
12. Personal brochures – about you as well as your company!
13. Printed Material – Print your URL (Website domain url) everywhere you print your business name. Including business card printing, fliers, signage, ads, product tags, labels, craft show directories (in teaches you might be attending) and elsewhere your company name is printed!
14. Newspapers, classifieds and related magazines – Paper media which includes newspapers, journals and magazines is yet another avenue where your might have your URL exposed for everybody to determine. It’s best first to begin advertising your product or service, services and URL in local newspapers and then if successful continue onto regional and national publications. If you can’t afford the common graphical advertisement as seen throughout newspapers and journals related to your industry don’t be concerned as most of these publications have free classified sections. Classified ads permit you to reach a targeted audience very cheaply having a simple short message and of course your URL is included inside somewhere too again a great source of offline marketing for your business!
15. Press releases – Press announcements with them for offline marketing and promotion. Press releases or news releases as they’re commonly known as are newsworthy stories about your business that you send to various sections of the media. These sections of the media must be related to your industry for you to definitely have possibility of success. Newsworthy stories are stories which readers of the media publications you undergo might be interested in.
16. I. ID-It Plates – These Elegant mini-Billboards promote YOU 365 days a year, boost the appearance of your vehicles, last for years and most important, give you literally An incredible number of Impressions and affordable offline marketing over their lifetime.
What’s the Marketing Take Away Here – Even if your business only exits in the virtual world you have to realize ALL your customers live and try to will reside in the physical world and therefore can be reached much better in the physical world. The moral from the story isn’t ever overlook the offline marketing and promotion of your website. Your success or failure could depend on it! Get more information on marketing ideas and search engine marketing
